US Amazon Affiliates check your email!

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April 7, 2009

Amazon has been sending the following email to US affiliates. They are essentially ending PPC referral fees for affiliates. If you are currently using ppc traffic to send buyers directly to the Amazon site, you will no longer get referral fees for that traffic. You can buy traffic and but you have to send it to your own site, and then through a link on your site to Amazon. This means a lower conversion rate because not everyone who comes to your site will then click on another link to get to Amazon.

“Dear Amazon Associate:

We’re writing to let you know about a change to the Amazon Associates
Program. After careful review of how we are investing our advertising
resources, we have made the decision to no longer pay referral fees
to Associates who send users to Amazon.com: Online Shopping for Electronics, Apparel, Computers, Books, DVDs & more, Amazon.ca: Online shopping for Canadians - books, electronics, music, DVDs, software, video games & more, or
Shoes & Handbags - Free Overnight Shipping & Return Shipping: Endless.com through keyword bidding and other paid search on
Google, Yahoo, MSN, and other search engines, and their extended
search networks. If you’re not sure if this change affects you, please
visit this page for FAQs.

As of May 1, 2009, Associates will not be paid referral fees for paid
search traffic. Also, in connection with this change, as of May 1,
2009, Amazon will no longer make data feeds available to Associates
for the purpose of sending users to the Amazon websites in the US or
Canada via paid search.

This change applies only to the Associates programs in North America.
If you are conducting paid search activities in connection with one of
Amazon’s Associates Programs outside of the US and Canada, please
refer to the applicable country’s Associates Program Operating
Agreement for relevant terms and conditions.

We appreciate your continued support and participation in this
advertising Program. If you have questions or concerns, please write
to us by using the Contact Us form available on Associates Central.”

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